Here are some facts about what’s happening online today: 60% of all traffic directed to websites comes from advertising, which, as we all know, comes at a very steep price. We also know that 98% of all visitors abandon eCom websites without making a purchase, which means advertisers are spending obscene amounts of money on bringing traffic to their websites without getting any ROI for it at all.

But there is a silver lining, and it’s called email automation and broadcasting! That means that once a user has visited your website and you obtained their email address, you will have a direct and personal means of communication with them.  You’ll be able to introduce your brand and its benefits, approach, and re-approach them with special offers, and keep your prospective clients informed, engaged, and in business!